Built the fintech direction from scratch — wallet, BNPL, identity verification, cashback, and loyalty across web, iOS, Android, and mono-apps. Sole designer on a team of 12.
×128 wallet turnover in 2025 · ×2 Q1 2026 · ×14 BNPL vs credit
Redesigned fragmented B2B/B2C/B2G payment flows into one adaptive form across web, iOS, and Android. Smart autofill, invoice scanning, Fast Payment System.
+19% transactions · +2% market share · +5% revenue · VOC 4.65→4.85
Translated Bank of Russia compliance requirements into real-time counterparty risk warnings at the moment of payment — without breaking the flow.
60,000+ companies protected · #1 Business Mobile Banking 2022 · Vedomosti ×2
Built a points-based onboarding system for a European B2B fintech — making the value exchange explicit and driving users to complete bank account setup and invoicing.
+13% adoption in France · +8% in Germany · 4 markets: DE, FR, IT, NL
Designed instant virtual card issuance that replaced plastic — cutting issuance costs and shifting demand entirely to digital in months.
−40% plastic demand · +25% card turnover · +15% revenue
I'm Alexander Vorobyov, a Lead Product Designer specializing in fintech and payment products. Over 8 years I've shipped 15+ products at companies like Tutu, Yandex, Alfa-Bank, and Finom — from corporate B2B payments to consumer wallets and gamified onboarding.
My work is accountable to metrics: wallet turnover up 128x, +19% transaction volume at a top-3 Russian bank, 60,000+ businesses protected from payment blocking.
I work best where design decisions are visible on the P&L.
